The era of not just looking at famous paintings, but listening to them, has arrived…! 🎨🎵
The long-awaited second volume of the hit capsule toy series “Van Gogh Sound Keychain” — which has already sold over 60,000 units — launches in late October 2026!
It’s a wonderfully unique piece of art merch: press the switch and each design plays its own original piece of music 🌈
📖 What’s in this article 📖
☝️Release details and price for Van Gogh Sound Keychain Vol. 2
✌️A look at all 4 painting designs included
🤟Over 60,000 units sold — just how popular Vol. 1 was
Blue Mountain’s Van Gogh Sound Keychain Vol. 2 Launches in October 🎨
Part of the “Listen to art” series, the Van Gogh Sound Keychain is built around the idea of “seeing and hearing” art — press the switch on the back and each design plays its own original piece of music!
It’s a whole new way to enjoy a famous painting — not just visually, but through music too 🎵
Rolling Out Nationwide From Late October 2026 — ¥400 Each, About 45 x 25 x 15mm
It’s set to roll out gradually at capsule toy (gachapon) machines nationwide in Japan starting late October 2026.
Each capsule costs ¥400, and at about 45 x 25 x 15mm, it’s compact enough to clip onto a bag or purse as a keychain you can carry everywhere 📱
Check Out All 4 Painting Designs 🖊️
Vol. 2 features 4 designs: Self-Portrait with Grey Felt Hat, Courtesan (after Eisen), The Sower, and The Bedroom ✨
Courtesan (after Eisen) is based on ukiyo-e (a traditional Japanese woodblock print style that flourished during the Edo period) — specifically a print by the artist Keisai Eisen — and this lineup really shows how much Van Gogh was influenced by Japanese art.
Each design comes in its own body color, made to look great displayed together as a set ✨
The music was composed and arranged by Keisuke Yamazaki of maigoishi.
Known for blending jazz, techno, and video game music, he’s a seasoned composer behind numerous TV and event soundtracks — so you can expect the music itself to be top-notch too 🎧
| Manufacturer | BLUE MOUNTAIN CO., LTD. |
| Price | ¥400 per capsule |
| Where to buy | Rolling out at capsule toy (gachapon) machines nationwide in Japan |
| Release date | Rolling out nationwide from late October 2026 |
Over 60,000 Units Sold! Just How Popular Was Vol. 1? ✨
The first volume, sold in advance, turned into a massive hit, racking up over 60,000 units in cumulative orders.
It also generated major buzz on social media, reportedly racking up 780,000 impressions.
With Vol. 2, it seems safe to bet plenty of collectors will be on a mission to complete the full set of 4 😳
Vol. 1 got so much buzz that I already know I’ll want to try Vol. 2 the moment I spot it…! If you’re into capsule toys, this one’s worth checking out 🎨
🌈 Recap 🌈
✅ Van Gogh Sound Keychain Vol. 2 launches late October 2026, priced at ¥400
✅ 4 designs: The Bedroom, The Sower, Self-Portrait with Grey Felt Hat, and Courtesan (after Eisen)
✅ Vol. 1 sold over 60,000 units and racked up 780,000 social media impressions
🔗 Source: PR TIMES — “[Launching in October] The Hit Capsule Toy Series with Over 60,000 Units Sold: Vol. 2 of the ‘Listen to Art’ Merch, Van Gogh Sound Keychain, Arrives”
© BLUE MOUNTAIN CO., LTD. Van Gogh’s original paintings are in the public domain.
Putting music with famous paintings is such a wild idea…! And I love that they even included an ukiyo-e-inspired piece like Courtesan (after Eisen) — that surprise factor really gets me 😳
This is exactly the kind of set that makes you want to collect them all and compare the music!