Tamagotchi is celebrating its 30th anniversary this year! 🎉
To mark the occasion, a massive event — “Celebrating 3000(?) Years!? Super Tamagotchi Festival in Shibu-Hara” — is coming to Tokyu Plaza Harajuku “Harakado” 4F from Saturday, November 7 through Sunday, December 6, 2026!
Held in collaboration with the official Tamagotchi shop Tamagotchi Factory!, the event is packed with exclusive merch, a themed café, special exhibitions, and print sticker booths 🌟
📖 What’s in This Article 📖
☝️ Super Tamagotchi Festival dates, venue & area breakdown
✌️ Full list of exclusive merch & café menu items with prices
🤟 Nov 7 & 8 require lottery tickets — here’s how to enter via LINE!
Super Tamagotchi Festival 2026: Dates, Venue & Area Guide 🎪
The Super Tamagotchi Festival is set at Tokyu Plaza Harajuku “Harakado” 4F MAZE — perfectly nestled between Harajuku and Shibuya in the heart of Tokyo’s “Shibu-Hara” corridor, making it super easy to get to 🏬
Saturday, Nov 7 – Sunday, Dec 6, 2026 | Tokyu Plaza Harajuku “Harakado” 4F MAZE 📅
| Item | Details |
| Event Name | Celebrating 3000(?) Years!? Super Tamagotchi Festival in Shibu-Hara |
| Dates | Saturday, November 7 – Sunday, December 6, 2026 |
| Hours | 11:00–20:00 (last entry 19:30) |
| Venue | Tokyu Plaza Harajuku “Harakado” 4F MAZE |
| Admission | Free |
The venue features a special exhibition area, shop area, and café area, plus a print sticker booth by FURYU Corporation with exclusive Tamagotchi-themed designs! 📸
There’s also a stamp rally running throughout the venue, so you can wander around and fully immerse yourself in the Tamagotchi world 🗺️
Don’t miss the official Tamagotchi Factory! shop on the 3rd floor either — it’s running simultaneously, so hopping from 4F to 3F is absolutely the move! 🎯
Tamagotchi Factory! is free to enter and lets you customize your very own original Tamagotchi — it’s a hands-on, interactive shopping experience 💛
Super Tamagotchi Festival Shop & Café: Full Merch & Menu List with Prices 💰
Event-Exclusive Merch | Mametchi, Kuchipatchi & More Characters! 🛍️
The main shop area is on the 4F goods floor! During busy periods, some items may also be sold at Tamagotchi Factory! on 3F — so even if entry tickets are required, you’ve got options 🥹
| Item | Price (tax incl.) |
| Tamagotchi New! Gotchi Card – Super Tamagotchi Festival Special | ¥3,300 |
| Super Tamagotchi Festival Graffiti Sticker (5 designs: Mametchi / Kuchipatchi / Memetchi / Mimitchi / Myaotchi & Marutchi) | ¥550 each |
| “I Went to Tamagotchi Factory!” Cookie | ¥1,134 |
| Baby Milk Bottle Sparkling Jewel Jelly | ¥1,512 |
| Shibu-Hara Cho-Beri-Gu☆ Choco Biscuit Box (with random mini acrylic stand charm) | ¥1,210 |
| [Trading] Super Tamagotchi Festival Set Acrylic Keychain (8 designs) | ¥990 |
| [Trading] Super Tamagotchi Festival Can Badge (5 designs) | ¥550 |
| Super Tamagotchi Festival Clear File | ¥660 |
| Super Tamagotchi Festival Paper Bag | ¥380 |
4 New Items at Tamagotchi Factory! | Available Even After the Event! 🆕
These 4 new items sold at Tamagotchi Factory! during the event period will remain on sale even after the event ends — so don’t worry if you miss them during the festival! ✨
| Item | Price (tax incl.) |
| Tamagotchi Neck Strap – Shibu-Hara | ¥1,100 |
| Tamamori Sticker Refill – Shibu-Hara Mori Set | ¥638 |
| Tamagotchi Factory! Coin Case Holder | ¥770 |
| Tamagotchi Factory! Passport Case | ¥1,100 |
Super Tamagotchi Festival Café Full Menu | Drinks to Sweets, All Limited Quantity! ☕
The café is set up right inside the 4F MAZE event space! Quantities are limited, so get there early 🏃♀️ Last orders are at 19:40 — don’t miss the cutoff!
| Menu Item | Price (tax incl.) |
| Going Out! Water | ¥432 |
| Hot Cocoa | ¥864 |
| Tama-Tama Egg Soup | ¥756 |
| Ancient Coffee | ¥648 |
| Fizzy Fruit Punch Drink | ¥972 |
| Colorful Donuts | ¥1,296 |
Nov 7 & 8 Require Lottery Tickets! How to Enter via LINE’s mogily System 🎫
For the opening weekend — Saturday, November 7 and Sunday, November 8 — entry to the special exhibition, shop area, café area, and print sticker booth will be managed by a pre-entry lottery ticket system!
Since it’s a lottery (not first-come-first-served), you can take your time applying 🙌
⚠️ Applications open from Friday, October 23 at 17:00 until Tuesday, October 27 at 23:59 (JST)! Results announced Friday, October 30 at approx. 12:00.
Apply via LINE App + mogily by October 27 at 23:59! 📱
| Item | Details |
| Application Period | Fri, Oct 23 at 17:00 – Tue, Oct 27 at 23:59 (JST) |
| Results Announcement | Fri, October 30 at approx. 12:00 (JST) |
| Entry Tool | LINE digital queue system “mogily” + LINE app |
| Entry Limit | Up to 2 entries per person (only 1 slot can be won) |
| Guest Policy | Winner + up to 3 children (elementary school age or under) |
| Note | No date changes, cancellations, or transfers allowed |
Apply via the Tamagotchi Factory! official news page!
Note: November 14 & 15 may also require lottery entry — follow the official accounts (@TMGC_factory / @TMGC_f_Info) for the latest updates 📣
🔗 Official sites: Super Tamagotchi Festival Special Site / Tamagotchi Factory! Official Site
Lottery applications are open NOW — don’t sleep on this or you’ll seriously regret it! Go apply before October 27!! 🎫💨
🌈 Summary 🌈
✅ Tamagotchi’s 30th anniversary “Super Tamagotchi Festival” runs Nov 7 – Dec 6, 2026 at Harakado Harajuku 4F MAZE — free admission!
✅ Tons of exclusive merch, limited-quantity café items, and new Tamagotchi Factory! products on sale at the same time!
✅ Nov 7 & 8 require a lottery ticket via LINE’s mogily system — deadline is October 27 at 23:59, so apply now 🎫
🔗 Source: PR TIMES | BookLive, Inc.
© 2026 BANDAI CO., LTD. Tamagotchi is a registered trademark of Bandai Co., Ltd. Print sticker machine © FURYU Corporation.
A Tamagotchi 30th anniversary celebration at Harakado in Harajuku?! This is literally a dream come true — the merch AND the café look absolutely adorable and I need everything 😭💕