Why Is It So Popular? Blind Box Culture and the TikTok Frenzy 🔥
XOX Kweenie’s popularity isn’t just about how cute it looks!
On TikTok, creators overseas keep posting ASMR-style unboxing videos, and the thrill of “which Kween will I get?” has become entertainment in its own right!
There’s also a design concept where displaying Fearless and Quirky figures together doubles the cuteness — another detail that fuels the urge to collect.
The Next Big Thing After Sonny Angel and LABUBU? What Hooks Collectors
When people think of the blind box boom, “LABUBU” is probably the name that comes to mind first!
XOX Kweenie rides that same designer toy wave (a term for collectible figures created by artists or designers), while standing out by pairing an approachable “queen” theme with the kind of premium finish that vinyl toys do best!
Overseas, a “Deluxe” size version — about 2.5 times the standard size — has also launched, showing the series is still growing!
![[Product prices may have changed since this link was created.]](https://hbb.afl.rakuten.co.jp/hgb/555c73aa.6bce78ff.555c73ab.706248a4/?me_id=1363265&item_id=10002455&pc=https%3A%2F%2Fthumbnail.image.rakuten.co.jp%2F%400_mall%2Frainbowpontpont%2Fcabinet%2Fitem%2F11862359%2Fimgrc0111770373.jpg%3F_ex%3D240x240&s=240x240&t=picttext "[Product prices may have changed since this link was created.]")
🌈 Recap 🌈
✅ XOX Kweenie is a blind box collectible figure line from Moose Toys
✅ 13 Fearless designs and 29 Quirky designs, each priced at ¥2,178 (tax included)
✅ Popular worldwide thanks to TikTok unboxing videos and the blind box culture that follows in the footsteps of Sonny Angel and LABUBU
🔗 Source: PR TIMES「日本初上陸！フィギュア『XOX KWEENIE(クィーニー)』を発売！」／Moose Toys公式ブランドページ
© Moose Toys Pty Ltd. XOX Kweenie is a trademark of Moose Toys Pty Ltd. Japan distributor: Hashy Topin Co., Ltd.
If this caught your interest, be sure to check out the official site too 👑