Meet XOX Kweenie — a blind box figure line packed with tiny queens wearing sparkling crowns 👑
This series has blown up on social media with endless unboxing videos — but do you know which brand is actually behind it?
In this article, we’re breaking down exactly what XOX Kweenie is and why it’s become so popular!
📖 What’s in this article 📖
☝️What brand makes XOX Kweenie, and what exactly is it?
✌️The difference (and prices) across all 42 Fearless and Quirky designs
🤟Why it’s a global hit, and how it connects to blind box culture
What Exactly Is XOX Kweenie? 👑
XOX Kweenie is a collectible figure series from Moose Toys, a major Australian toy company!
Moose Toys is the brand behind hit lines like “Shopkins” and “Little Live Pets,” and XOX Kweenie was spearheaded by Rowen Wagner, who leads their design team.
Built around the concept of “unique, adorable queens wearing sparkling crowns,” the designers reportedly explored more than 60 different design directions before landing on the final look.
In Japan, the line is distributed by Hashy Topin Co., Ltd.
One of the biggest draws is that every figure has a different finish ✨
Sparkly glitter, soft flocked texture, glow-in-the-dark, even liquid-filled or pearlescent finishes — not knowing which one you’ll get until you open the box is exactly what makes it so exciting.
Two Series: Fearless Kweens and Quirky Kweens
XOX Kweenie is split into two main series: the Fearless series (13 designs total), themed around being bold and fearless, and the Quirky series (29 designs total), themed around individuality.
The official name is spelled “Kweenie,” but you’ll sometimes see it written phonetically online as “Queenie” too — both refer to the same figures.
Prices & Where to Buy All 42 Fearless and Quirky Designs 🖊️
The Fearless series comes in 13 random designs.
Each box includes the figure itself, a character card, a display case, and an instruction sheet, so you can start displaying your collection right away.
The Fearless series also has a special edition called “Spooky Night Kween,” limited to just 1,000 pieces worldwide!
Plenty of collectors chase that rare piece specifically, and you’ll even find “how to find it” tips being shared on social media.
The Quirky series has a whopping 29 designs — more than enough variety to light a fire under any collector determined to complete the whole set!
![[Product prices may have changed since this link was created.]](https://hbb.afl.rakuten.co.jp/hgb/555c73aa.6bce78ff.555c73ab.706248a4/?me_id=1363265&item_id=10002454&pc=https%3A%2F%2Fthumbnail.image.rakuten.co.jp%2F%400_mall%2Frainbowpontpont%2Fcabinet%2Fitem%2F11862359%2Fimgrc0111734174.jpg%3F_ex%3D240x240&s=240x240&t=picttext "[Product prices may have changed since this link was created.]")
This series also has its own special edition, “Universe Kween,” limited to 1,000 pieces worldwide!
| Item | Details |
|---|---|
| Distributor (Japan) | Hashy Topin Co., Ltd. (planned and manufactured by Moose Toys) |
| Price | ¥2,178 (tax included) each, for both the Fearless and Quirky series |
| Where to buy | Hashy Topin’s official online shop / official Rakuten shop |
| Availability | Rolling out since late March 2025 (please check the official site for current stock and availability) |
For bulk buyers, there was also a bonus: order 11 or more figures in a single purchase and you’d get one in-store display box (which comes with one bonus figure — no picking which one) for every 11 you bought, while supplies lasted!
Curious? Check Hashy Topin’s official online shop for the latest availability on XOX Kweenie.
📦 Note for international readers: Rakuten Japan listings may not offer shipping outside Japan, and availability can vary by seller — please confirm shipping options before ordering from overseas.
Up next: Why is it so popular worldwide? Blind box culture and the TikTok frenzy 🔥
I always end up watching blind box unboxing videos for way longer than I mean to 🥹
XOX Kweenie comes in so many finishes — glitter, flocked, glow-in-the-dark — I totally get why collectors can’t stop…!
Let’s dive into exactly who these little queens are!