Pompompurin just became a superhero?! 🦸
To celebrate 30 years since Sanrio’s Pompompurin debuted, the “Pom Pom Hero Mascot” set launches on Wednesday, September 9, 2026.
Pre-orders open today, Thursday, July 9, at 6:00 PM, so if you’re interested, check it out right away!
📖 What’s in this article 📖
☝️Release date, price, and pre-order info for the Pom Pom Hero Mascot
✌️Sizes and bonus items included with the 4 flocked mascots
🤟The Kinokuniya Books-exclusive campaign and anniversary event details
Sanrio’s Pompompurin 30th Anniversary “Hero Mascot” Set Launches September 9 🎉
This product is released by Pia Corporation. To mark 30 years since Sanrio’s beloved character Pompompurin debuted, a limited-edition mascot set featuring a superhero design was born!
Pompompurin and friends — “Bagel,” “Scone,” and “Muffin” — all appear in their own hero-style looks 🦸♂️
Curious? Check it out here first! 👇
📦 Note for international readers: Rakuten Japan and Amazon Japan listings may not offer shipping outside Japan, and availability can vary by seller — please confirm shipping options before ordering from overseas.
Releases Wednesday, September 9, 2026 — ¥4,400 (¥4,000 + Tax), Pre-Orders Open July 9 at 6 PM
It launches on Wednesday, September 9, 2026, priced at ¥4,400 (¥4,000 plus tax).
Pre-orders opened on Thursday, July 9 at 6:00 PM at bookstores and online retailers across Japan.
It comes as a B5-size multimedia mook, so you should be able to find it easily in the book section 📚
| Item | Details |
|---|---|
| Publisher | Pia Corporation |
| Price | ¥4,400 (¥4,000 plus tax) |
| Where to buy | Bookstores and online retailers nationwide in Japan (Amazon / BOOK Pia / Rakuten Books) |
| Release date | Wednesday, September 9, 2026 (pre-orders opened July 9 at 6:00 PM) |
Sizes and Bonus Items for the 4 Flocked Mascots 🖊️
The set includes 4 flocked mascots.
Each one is a different size: Pompompurin measures H65 x W60 x D47mm, Bagel H35 x W31 x D20mm, Scone H35 x W33 x D20mm, and Muffin H35 x W23 x D20mm.
Line them all up and you get the full Pompompurin family vibe 🍮
On top of the mascots, the set also comes with 3 original postcards and 1 sticker sheet, so it’s sure to satisfy any collector’s itch.
Curious? Check it out here first! 👇
Don’t Miss the Kinokuniya Books Campaign & Anniversary Event ✨
At Kinokuniya Books’ Shinjuku Main Store and Yokohama Store, anyone who buys this product gets a free original clear file!
There’s also a campaign where customers who buy both this set and the same-day release “Pompompurin 30th Anniversary Relaxing Pompompurin Book” (Gakken) together can enter a lottery for one of only 300 signed Cheki photos of Pompompurin.
That’s an incredibly rare item, so if you want both books, this is worth checking out ✨
Anniversary Event Details: Wednesday, September 9, 2026, 10:00 AM – 8:00 PM at Kinokuniya Books Shinjuku Main Store
On release day, Wednesday, September 9, 2026, from 10:00 AM to 8:00 PM, the “Pompompurin Anniversary Vehicle” is set to visit Kinokuniya Books’ Shinjuku Main Store!
A giant 2.5-meter huggable Pompompurin plush will also make an appearance, so if you’re hoping for a memorable photo, it’s worth stopping by 📸
Please note the event may be cancelled or postponed without notice, and novelty items are available while supplies last, so it’s a good idea to check official updates beforehand.
Pre-orders are already open, so if you want to make sure you get one, ordering early is your safest bet!
And if you can make it to Kinokuniya Books, don’t forget to snap a photo with the giant huggable Pompompurin 📷
🌈 Recap 🌈
✅ The “Pom Pom Hero Mascot” set for Pompompurin’s 30th anniversary launches September 9, 2026, priced at ¥4,400
✅ Includes 4 flocked mascots (Pompompurin, Bagel, Scone, and Muffin) plus postcards and a sticker sheet
✅ Kinokuniya Books is hosting a signed-photo lottery and an event featuring a giant 2.5-meter huggable Pompompurin
🔗 Source: PR TIMES — “Celebrating 30 Years of Sanrio’s Pompompurin! An Original Limited-Edition Pom Pom Hero Mascot Set Is Coming!”
© 2026 SANRIO CO., LTD. APPROVAL NO. L671988
Not just Pompompurin, but Bagel, Scone, and Muffin too, all turned into flocked mascots? That’s amazing…!
And Kinokuniya Books is giving away a chance to win a signed Cheki photo of Pompompurin?! I knew I had to enter 😭