A cookie medal that Vanellope made for Ralph… just hearing that makes my heart melt 🍬
The new Sugar Rush collection, inspired by Disney’s Wreck-It Ralph, arrives at Disney Store starting July 2026!
It’s packed with merch that captures that whole colorful, candy-coated world.
📖 What’s in this article 📖
☝️Release dates and store locations for the Sugar Rush collection
✌️Prices and lineup for the plush keychains and bags
🤟Why the “Urupocha-chan” plush series is a must-see
Disney Store’s New Sugar Rush Collection Launches in July 2026 🍬
This new collection features characters from Disney’s Wreck-It Ralph film series, all designed around candy and sweets-inspired motifs from Sugar Rush, the racing game world within the movies!
The cookie Vanellope baked for Ralph even makes an appearance as a medal-shaped accent — it’s ridiculously cute! 🍪
Release Schedule: Early Access Tuesday, July 7 / Nationwide Friday, July 10
Select items get an early release starting Tuesday, July 7, 2026, at the Disney Flagship Tokyo, the Tokyo Disney Resort store, and the Disney official online store!
📦 Note for international readers: The Disney Store Japan online shop ships only within Japan. If you’re outside Japan, you’ll need to use a forwarding/proxy shopping service or purchase in person during a visit.
The collection then rolls out nationwide at all Disney Store locations starting Friday, July 10.
Check Out the Plush Keychains & Bag Collection 🖊️
Let’s start with the plush keychains, which are sure to become instant favorites!
At ¥2,800 (tax included) each, Ralph, Vanellope, and friends are transformed into adorable keychains.
Clip one onto your bag and suddenly you’re carrying a whole slice of the Sugar Rush world with you ✨
The bag charm, perfect for everyday outings, is ¥2,500 (tax included), and the candy-motif shoulder bag comes in at ¥5,500 (tax included).
You can order online with convenience-store pickup too, so even if there’s no store near you, it’s worth checking out!
There’s also a full lineup of fashion and lifestyle items, including a long-sleeve hoodie, a folding seat cushion, hair ties, and a drawstring pouch.
One standout is the Secret Collection (6 sock designs and a charm)!
It’s a blind-box style item, so which design you get is a total surprise! 😳
| Item | Details |
|---|---|
| Manufacturer | The Walt Disney Company (Japan) Ltd. |
| Price | Plush keychain: ¥2,800 each / Bag charm: ¥2,500 / Shoulder bag: ¥5,500 / Urupocha-chan plush: ¥2,200 each (all tax included) |
| Where to buy | Disney Flagship Tokyo, Tokyo Disney Resort store, and the Disney official online store (early release) / All Disney Store locations nationwide in Japan (general release) |
| Release date | Early release: Tuesday, July 7, 2026 / Nationwide: Friday, July 10, 2026 |
Curious? You can check out the items on Disney’s official online store Sugar Rush feature page!
Fair Warning: The “Urupocha-chan” Plush Series Is Too Cute 🧸
One thing you absolutely can’t miss from this collection is the “Urupocha-chan” plush series!
These ¥2,200 (tax included) plush toys recreate characters from Sugar Rush — like Ralph, Vanellope, and King Candy — each dressed and styled to match their signature look.
With their big, glossy eyes and soft, round shapes, they’re incredibly soothing to look at — the kind of cute that makes you want to collect the whole set 🥹
The early release starts July 7, so if you’re planning to visit the Tokyo Disney Resort store, don’t forget to reserve your entry through the app!
I really hope you all get to check it out before it sells out 😆
🌈 Recap 🌈
✅ The Sugar Rush collection gets an early release on July 7, with a nationwide launch on July 10
✅ A wide lineup includes plush keychains (¥2,800 each) and a shoulder bag (¥5,500)
✅ Don’t miss the “Urupocha-chan” plush series and the Secret Collection
🔗 Source: PR TIMES — “New ‘Sugar Rush’ Collection”
© Disney
The moment I saw the “Urupocha-chan” plush series, I actually screamed…!
Even King Candy got turned into a plush?! That’s just unfair 😭