Sanrio’s adorable characters are coming together for a brand-new party game! “Sanrio Party Land“ has been confirmed for release on Nintendo Switch and Nintendo Switch 2 on Thursday, October 29, 2026!
With over 145 Sanrio characters appearing in the game, this jam-packed title is already getting tons of buzz ahead of launch 🎉
📖 What’s in This Article 📖
☝️ Sanrio Party Land — Release date, price & supported platforms
✌️ 145+ Sanrio characters, plus bonus items & limited edition set details
🤟 Try it early at Sanrio Fest 2026 in Minatomirai!
What Is Sanrio Party Land? Release Date, Price & Platforms
Sanrio Party Land is the latest party game where you get to play alongside your favorite Sanrio characters.
Sanrio Party Land is available on both Nintendo Switch and Nintendo Switch 2, and you can play solo or with up to 4 friends or family members!
The game features over 45 original mini-games packed with variety — board game-style battles, avatar dress-up, sticker collecting, fishing, and so much more 😳
Release Date: Thursday, October 29, 2026 — Price & How to Buy
| Publisher | Sanrio |
|---|---|
| Release Date | Thursday, October 29, 2026 |
| Platforms | Nintendo Switch / Nintendo Switch 2 |
| Price | Physical & Digital Edition: ¥6,380 (tax included) Sanrio Shop Exclusive Set: ¥11,000 (tax included) |
| Where to Buy | Sanrio official stores, Sanrio corners in department stores, Sanrio Online Shop |
Both the physical and digital editions are priced at ¥6,380 (tax included).
Over 145 Sanrio Characters! Bonus Items & Limited Edition Set Details
The biggest highlight of Sanrio Party Land is, without a doubt, the appearance of over 145 Sanrio characters!
There are 16 different partner characters to choose from, including fan favorites like Hello Kitty, My Melody, Pompompurin, Cinnamoroll, and Kuromi 💕
Each mini-game is packed with character-specific charm too — Hello Kitty’s Speedy Peeler, Little Twin Stars’ fishing game, Pompompurin’s topping battle, Sugarbunnies’ dance game, Cinnamoroll’s Home Run Derby, Tuxedosam’s Present Catch, and more. Just looking at the lineup gets you excited! ✨
![[Note: prices may have changed since this link was created.]](https://hbb.afl.rakuten.co.jp/hgb/54c16e1e.3aaf26d4.54c16e1f.9f7d41d9/?me_id=1312278&item_id=10010776&pc=https%3A%2F%2Fthumbnail.image.rakuten.co.jp%2F%400_mall%2Fgourmandise%2Fcabinet%2Fothers%2Fsang-376.jpg%3F_ex%3D240x240&s=240x240&t=picttext "[Note: prices may have changed since this link was created.]")
👉Find Sanrio Characters Desk Mats on Amazon 🔍
What’s Inside the ¥11,000 Sanrio Shop Exclusive Set?
The Sanrio Shop Exclusive Set (¥11,000, tax included) comes with 5 character figures and a special NFC (Near Field Communication) card.
On top of that, it includes all the bonuses from both the physical and digital editions — talk about a great deal! 🎁
Since it’s a limited item, we recommend grabbing it early if you’re interested!
If you buy the physical edition, you’ll get a “Hello Kitty Mini Mascot Holder” (in a neon color design) as a bonus.
Meanwhile, if you pre-order the digital edition, you’ll receive an early purchase bonus: an avatar T-shirt that you can choose from over 80 different Sanrio characters (redeemable until January 28, 2027).
Try It Early at Sanrio Fest 2026 in Minatomirai!
Demo Event: June 27 (Sat) & 28 (Sun), 2026 at Queen’s Square Yokohama
Great news if you can’t wait for the release! Sanrio Fest 2026 in Minatomirai will be held over two days, June 27 (Sat) and 28 (Sun), 2026, at Queen’s Circle inside Queen’s Square Yokohama.
The event will feature a world-first hands-on demo corner where you can try out Sanrio Party Land before its official release 🌟
The demo area is expected to be free to visit, so if you’re planning to be in the Yokohama area, be sure to check it out!
Details on the schedule and ticket information will be updated on the official website, so keep an eye out.
Sanrio Party Land looks set to become a new go-to party game for hanging out with friends and family!
It launches on Thursday, October 29, 2026, starting at ¥6,380 (tax included), so if you’re interested, now’s the time to check the official site and get ready to pre-order 📱
Visit the official website here!
🌈 Summary 🌈
✅ Sanrio Party Land launches Thursday, October 29, 2026 for ¥6,380 (tax included) on Switch & Switch 2!
✅ Over 145 Sanrio characters appear! The ¥11,000 Limited Edition Set includes 5 figures & an NFC card 🎁
✅ Try it early at Sanrio Fest 2026 (Yokohama) on June 27 & 28!
That NFC card in the limited set has me so curious… 5 figures plus that for ¥11,000 sounds like a great deal, right? I think I’ll try the demo at Sanrio Fest before deciding — let’s all go check it out together! 🦄
🔗 Source: PR TIMES — “Sanrio Party Land” Press Release
© 2026 SANRIO CO., LTD.
Over 145 Sanrio characters in one game?! That’s such a huge lineup! 🦄✨
Hello Kitty, Kuromi, Cinnamoroll… literally everyone’s here, so you’re guaranteed to find your favorite!
And apparently you can try it early at Sanrio Fest, so I’m definitely going!