Sanrio’s beloved character Pompompurin is turning 30, and to celebrate, a festival called “Pomfes” is confirmed to take place at the Yokohama Red Brick Warehouse 🍮
Over two days, Saturday, September 12 and Sunday, September 13, 2026, you can enjoy a jam-packed lineup of live music, merchandise, food, and game zones!
📖 What’s In This Article 📖
☝️Pompompurin’s 30th anniversary festival “Pomfes” runs Saturday, September 12 and Sunday, September 13, 2026, at the Yokohama Red Brick Warehouse
✌️A live stage kicks off at 4:30 PM both days, featuring the debut of the new song “Pompom☆PARADISE”
🤟About 20 kinds of limited-edition merchandise, an exclusive Pomfes crepe, and a full lineup of game zones
[September 12–13, 2026] Pompompurin’s 30th Anniversary Festival “Pomfes” Confirmed for Yokohama 🍮
Pompompurin just took first place in the 2026 Sanrio Character Ranking!
And this same year also marks his 30th debut anniversary — which is exactly what “Pomfes” is here to celebrate!
The event takes place at the Event Plaza of the Yokohama Red Brick Warehouse, running from 11:00 AM to 5:30 PM on Saturday, September 12 and Sunday, September 13, 2026.
The general area is free to enter, with only the front-of-stage area requiring a paid ticket (currently on general sale) — making it easy to drop by casually ✨
Presented by Sanrio Co., Ltd. — Event Details at Yokohama Red Brick Warehouse, With a Free-Admission Area
| Item | Details |
|---|---|
| Presented by | Sanrio Co., Ltd. |
| Dates | Saturday, September 12 & Sunday, September 13, 2026, 11:00 AM–5:30 PM |
| Venue | Yokohama Red Brick Warehouse Event Plaza (1-1 Shinko, Naka-ku, Yokohama, Kanagawa) |
| Admission | General area: free / Front-of-stage area: paid ticket required (on general sale) |
Live Music, Limited-Edition Goods, and Game Zones — So Much to See 🎪
The “Pompompurin Live Stage” kicks off at 4:30 PM on both days!
You’ll get to hear the debut of the original festival song “Pompom☆PARADISE,” plus live performances from some seriously impressive guest artists 🎤
The merch area will feature about 20 kinds of limited-edition items, including T-shirts, muffler towels, and a glow stick shaped like Pompompurin’s rear end!
Don’t miss the food area either — there’s an exclusive Pomfes crepe shaped like Pompompurin lying down, along with Pompompurin-themed bread 😳
The game zone is full of playful attractions too, like the “Air Cannon of Playing Innocent” — a pun on Pompompurin’s name and the phrase for “playing dumb” — and the “Happiness-Filled Purin Roulette,” where you could win a printed cushion as a prize 🎮
There’s also a brand-new photo spot debuting for the first time: the “Golden Pompompurin Statue“!
Multiple brand collaboration corners are also planned, including Blendy, Epos Card, and Sanrio Games!
A crepe shaped like Pompompurin lying down? That’s way too cute to actually eat! 🍮
🌈 In Summary 🌈
✅ Pompompurin’s 30th anniversary festival “Pomfes” runs Saturday, September 12 and Sunday, September 13, 2026, at the Yokohama Red Brick Warehouse
✅ A live stage kicks off at 4:30 PM both days, featuring the debut of the new song “Pompom☆PARADISE”
✅ About 20 kinds of limited-edition merchandise, an exclusive Pomfes crepe, and a full lineup of game zones
🔗 Source: Sanrio Co., Ltd. press release (PR TIMES)
© 2026 SANRIO CO., LTD. 著作 株式会社サンリオ
I can’t believe how amazing this anniversary festival looks — I’m hyped beyond words!