Meiji Milk Chocolate — Japan’s beloved chocolate bar — is turning 100 this September 2026! 🍫✨ And to mark this massive milestone, a special brand merchandise book has arrived!
Takarajimasha has released the “Meiji Milk Chocolate 100th Anniversary Book” in two editions simultaneously on Wednesday, September 24, 2026 🎉 One comes with a double-layer pouch and a chocolate-look clip, and the other with a Meiji Milk Chocolate-print eco bag and clear pouch — and honestly, choosing just one is impossible 😭🍫
📖 What’s in This Article 📖
☝️ Release date, prices & where to buy both Meiji Milk Chocolate 100th Anniversary Book editions
✌️ Edition 1: double-layer pouch + chocolate-look clip set — full details
🤟 Edition 2: Meiji Milk Chocolate print eco bag + clear pouch set — full details
Meiji Milk Chocolate 100th Anniversary Book – Release Date, Prices & Where to Buy 🍫
Here’s the key info at a glance 👇
| Item Name | Meiji Milk Chocolate 100th Anniversary Book — Double-Layer Pouch & Clip Edition |
| Price | ¥3,465 (tax incl.) |
| Item Name | Meiji Milk Chocolate 100th Anniversary Book — Eco Bag & Pouch Edition |
| Price | ¥3,289 (tax incl.) |
| Release Date | Wednesday, September 24, 2026 |
| Publisher | Takarajimasha |
| Where to Buy | Takarajimasha Channel (official online store) / Lawson / HMV&BOOKS online (not sold in bookstores) |
Available at Lawson, Takarajimasha Channel & HMV&BOOKS Online from September 24 🛒
You can pick these up from three places: Takarajimasha Channel (the official online store), Lawson convenience stores, and HMV&BOOKS online 🛒
Note: these are NOT sold in regular bookstores! Being able to grab one at Lawson is super convenient 🎉
⚠️ As of September 24, 2026, Takarajimasha Channel and HMV&BOOKS online are currently sold out. Check stock at your local Lawson store!
Meiji Milk Chocolate 100th Anniversary Book Edition 1 – Double-Layer Pouch & Chocolate-Look Clip Set 🎀
The first set pairs a super practical double-layer storage pouch with a chocolate clip that looks almost identical to the real thing 🍫
Double-Layer Pouch with Chocolate Charm Zipper Pull – Great Storage Capacity 👜
The pouch measures H8.5 × W18 × D8.5 cm and features a double-layer interior — perfect for separating your makeup, accessories, or daily essentials ✨
And the zipper pull is a tiny miniature chocolate charm — the attention to detail is genuinely adorable 🥹
Spot-On Replica: Meiji Milk Chocolate Bar Clip (1.5 × 5.5 cm) 🍫
The chocolate-look clip faithfully recreates the iconic Meiji Milk Chocolate bar design 🍫
Use it as a hair clip, a document clip, or a memo holder — the options are endless!
Someone’s definitely going to do a double take thinking it’s actual chocolate 😂
Meiji Milk Chocolate 100th Anniversary Book Edition 2 – Chocolate Print Eco Bag & Clear Pouch Set 🛍️
The second set pairs a reusable eco bag and a clear pouch for everyday use 🛍️
The bag sports the full Meiji Milk Chocolate packaging design — wearing your snack obsession on your sleeve has never looked this chic!
A4-Size Eco Bag with Shoulder Strap – Huge Capacity (H29.5 × W44 × D15 cm) 🌟
The eco bag is a generous H29.5 × W44 × D15 cm — A4-size compatible with long shoulder straps 🎒
Big enough for grocery runs, school, or daily commutes!
Being able to carry Meiji Milk Chocolate’s iconic packaging around town is truly a 100th anniversary treat 🍫✨
Easy-Clean Clear Pouch (H9 × W17 cm) Makes the Perfect Pair ✨
The clear pouch (H9 × W17 cm) lets you see exactly what’s inside at a glance, and wipes clean easily — ideal for makeup, stationery, or travel essentials 🪄
Tuck it inside the eco bag and use them together for a coordinated set 🎀
Both editions bring Meiji Milk Chocolate’s iconic design to life with impressive quality 🍫
Whether you’re a chocolate lover or just obsessed with retro packaging aesthetics — these are made for you!
I kind of want to prank my friends with that chocolate clip and pretend I’m just eating at my desk 😂🍫 100th anniversary merch at this quality level is just insane!!
🌈 Wrap-Up 🌈
✅ Two editions of the Meiji Milk Chocolate 100th Anniversary Book launched simultaneously on September 24, 2026! Available at Lawson, Takarajimasha Channel & HMV&BOOKS online (not in bookstores) 🛒
✅ Edition 1: chocolate-look clip + double-layer pouch (¥3,465) / Edition 2: Meiji Milk Choco print eco bag + clear pouch (¥3,289) 🍫
✅ Incredibly faithful to the real packaging — a must-have 100th anniversary collectible! Note: Takarajimasha Channel & HMV&BOOKS online are currently sold out → check Lawson stores 🎀
🔗 Source: PR TIMES | Takarajimasha Inc.
©meiji
Meiji Milk Chocolate turning 100 is kind of surreal — this is literally THE chocolate I grew up with 😭🍫 And the bonus item is a clip that looks EXACTLY like the real thing?? I did a double take. There’s no way I’m missing this!!